Business Communications Case Study Example | Topics and Well Written Essays - 1750 words

Business Communications - Case Study ExampleMy line came when we were supposed to purchase chemistry books for our new class. Since I lived near to the book store, my best whiz asked me to purchase one for him too. I bought two books, one for myself and the former(a) for my friend at $10 each. The next day I gave the book to my pal and told him that the book cost $15. I told him this price on the presumption that I can keep a $5 commission for getting him the book. My friend unknowingly paid me $15 and that was the end of matters when a day later my friend confronted me about the real price of the book. Feeling ashamed of myself I lied and told him it was for $15. Somehow he had found out the real price from somewhere and had induce to me to ask for an explanation. Being a coward, I didnt tell him and then severed my friendship with him. I could have told him the real price and that might have solved my problem. However for two days I felt bad about this whole situation and finall y gathered enough courage to go up to my friend and apologize to him and returned him the money.The comp each, Mugs and Cups, is in the specialty utensils industry with many contests fighting to take a lead in the local market. Apart from cups and mugs, all kitchenware in huge verities is also available.Being in a Specialty industry means that only higher income groups are targeted by offering only feeling products but at a Premium rate. Ethical organizational development underpins all our activities thus our Customer-Oriented Attitude takes us a long way frontwards of the competition.ConclusionGiving maximum value to our customers via our products and experience at our outlets, we aim to build a huge yet loyal customer base that is sustainable in the long term.1) IntroductionOur main competitor at the moment is coffee giant, Starbucks. Being the market leader, Starbucks business model has earned them huge revenues objet dart taking out smaller coffee houses in the way. Crystal Mugs is a small and young company, but it is giving Starbucks a run for their lives in legitimate specific areas in New York City.(Source www.starbucks.com)BodyThe Starbucks brand name is known globally and it is recognized by its logo by people of all ages. This is generally due to high budgets for advertisements and marketing strategies. Being a global chain, they have the financial backing and the liberty to open a store in any area they want and they do this well with their blanketing strategy. Being located in every few blocks, they have built a walking to store agriculture for the customers and by giving them the Starbucks Experience, they have won the hearts of many.ConclusionThe size of operations of Starbucks is so huge that it can wipe away any competitor in a jiffy. With huge expenditures on human resources, strategies and marketing etc., Starbucks is our most threatening competitor. But with increased vigor and passion, we at Crystal Mugs offer a difference for our va lued customers.2) IntroductionWith intense competition at our heels, we needed to have a strategic location so that competition could be beaten(a) even with their reputation. The location is extremely important for every business which should be close to its target market.BodyLocated in New York NY, just more or less the Washington Park Square on the Greene Street, so that people who come for a hang out at the park can take a quick stop at Crystal Mugs for Coffee. We even cater to deliveries